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finevinewines.com
The Wine Maker's Toy Store
Pressing News
August 2004
Volume2, Issue 8
www.finevinewines.com
866.417.1114

Welcome to Pressing News, the monthly newsletter published by Fine Vine Wines, LLC, designed exclusively to assist the home vintner in the pursuit of their hobby!

THIS MONTH ON THE VINE!

RETAIL STORE TO OPEN IN SEPTEMBER!

We are thrilled to announce that in September, we will finally open our retail store. It will be located in an warehouse area less than a mile from I-35 at the Belt Line Rd. exit in Carrollton, Texas. We will initially be open in the evenings and on weekends and we will extend the store hours as necessary.

Although we only have 400 square feet, we will be able to display all of our 400+ products, including over 100 different wine kits. A Grand Opening is planned for September, but at this time, we have a lot of work to do to get the space ready, so a date has not been set. At the Grand Opening, we will have plenty of wine, cheese and crackers, as well as some Grand Opening Specials.

As we get firm dates, both for the opening and the party, we will inform you via e-mail and we will post the information on the web site.

WELCOME

I would like to thank each one of you for visiting our site. I hope it was an enjoyable experience and you were able to find everything for which you were looking. As I indicated on our web site, we started this business last year, so unlike big business, we are extremely flexible and nothing we have done so far is “etched in stone.” As a result, being an early user of our site and subscriber to our newsletter gives you the ability to influence the future of our site and our company!

We continue to add products and content to the web site; therefore, if you have any special requests, please let us know. We like to hear what you have to say about our site, our products and/or our customer service, good or bad. Please send your comments and/or suggestions to winemaster@finevinewines.com.

I want to extend my thanks again for making finevinewines.com your home for your wine making needs. It continues to be my hope that everytime you visit finevinewines.com you have an enjoyable experience and you find everything for which you are looking.

APOLOGY FOR THE BLANK E-MAILS

Please accept my apology for the series of blank e-mails. I was trying to send you information about the new discussion forum on the web site. Whenever I ran a test, it worked properly, but when I tried to send it to everyone, it failed miserably. As a result, you have my word that I will not do that again. I think I know what went wrong, but I am not going to risk sending out blank e-mails again. I appreciate your understanding.

HELPFUL TIP (from a customer)

I have a tip for you in wine bottling...!

We didn't like using the bottle filler hooked to the tubing (it made a big mess and was awkward). Instead, we put the wine back in the bucket with the spigot at the bottom and filled the bottles using the spigot. It was much easier to control and didn't make a mess!

Cheers,
Denise - Texas

If you have a tip you would like to share, send it to me at geocorn@finethevinewines.com. Not only, will I include it in the next newsletter, I will give you a $5.00 off coupon.

FEATURED ARTICLE - Chilling Your Wine

There is a lot of discussion today regarding the subject of chilling your wine. The old standard rule was to chill white wines, but never chill a red wine. Today, along with a lot of other old wine concepts, that axiom is changing.

The issue is temperature.  The warmer a wine, the more we taste all of the flavors, good and bad.  The cooler the wine, the flavors and aromas become more subdued.  Even in the best wines, not all flavors are born equal and when they warm up, unruly ones can dominate or destroy the structure or balance of even excellent wines.  The importance of chilling is most obvious with whites - they are undrinkable when warm.  For example, the oak in the Chardonnay seems to separate out into a resinous slick, while the fruit tastes fat, almost rancid, instead of buttery.  But chill it, and the fruit, oak and acidity come together and you have one of the great wines. 

Reds are much more palatable at room temperature but the same firming up of the flavor and consolidation of the acidity and fruit that we all recognize with whites will also happen with reds.  By chilling reds you insure their balance and structure and therefore their ability to stand up to food.  How much you chill a red depends on the wine itself.  If you have a wine cellar or wine refrigerator that keeps your wine around 60 degress or less, you don't need to chill your reds any further. Just take it out of the cellar and enjoy; otherwise, chilling your reds before drinking will improve the flavor.

Here are some guidelines:

  • Beaujolais should not be put on ice or it will taste like alcoholic Kool-Aid.
  • A red burgundy wants just enough chilling to firm it up.  Reds have a nice fruit but they have a morning after quality when they're too warm.  Don't chill them too much, however, or you will kill the delicate flavors.  So, grab it off the ice after about 5-minutes.

What should you do with some of the other reds?  Cabs, Shiraz and Syrah, and to a lesser extent the Rhones, should all be chilled to bring out the oak, fruit and a reasonable level of acidity.  Be careful, however, for serving reds too chilled is worse than serving them at room temperature.  For that reason be careful about using the fridge as the source of coolness because we often forget that the bottle is in there.  An ice bucket will work well.  Otherwise, just set it out on a cool evening if you have one handy.  If you've uncorked it or decanted it make sure you cover it to keep out any interested insects from taking the plunge.

---If you would like to offer your comments and/or suggestions, please send them to geocorn@finethevinewines.com.

NEW PRODUCTS

We have added the following new products:

Part Number Image Description Current Price Order
0104
3-Gallon Better-Bottle (Non-Ported)
$17.99
0105
5-Gallon Better-Bottle (Non-Ported)
$19.99
0106
3-Gallon Better-Bottle (Ported)
$17.99
0107
5-Gallon Better-Bottle (Ported)
$19.99
2221
7/16" ID FDA Vinyl Tubing, per foot
$0.31
2609A
Bottle Brush
$2.42
6341A
French Oak Cubes (3oz.)
$7.90
6342A
French Oak Cubes (3oz.)
$7.90
6343A
French Oak Cubes (3oz.)
$7.90
6344A
American Oak Cubes (3oz.)
$4.20
6349A
American Oak Cubes (3oz.)
$4.20
6350A
American Oak Cubes (3oz.)
$4.20
6351A
Hungarian Oak Cubes (3oz.)
$5.70
6352A
Hungarian Oak Cubes (3oz.)
$5.70
6353A
Hungarian Oak Cubes (3oz.)
$5.70

FORUM

The Discussion Forum is now active. We currently have 35 registered users and over 200 posts. It is an excellent place to ask questions, exchange ideas and meet other home wine makers. The discussions have also led me to bring in additional products, as well as, dig through my books for some answers. In addition, there are several polls in which you can vote and see the results. You can also create your own poll.

If you haven't logged into the forum, try it sometime. I think you will find it most informative and enjoyable.

AUGUST SPECIAL

To help you make your bottles look pretty, this month we are offering the following specials:

Part Number
Image
Description
Regular Price
Current Price
Order
2708

71B-1122 5 grams

$0.77
$0.59
Order
2700

Bourgovin RC 212 5 grams

$0.77
$0.59
Order
2704

Cote des Blancs

$0.77
$0.59
Order
2707

EC-1118 5 grams

$0.77
$0.59
Order
2702

Flor Sherry

$0.77
$0.59
Order
2710

ICV D-47 5 grams

$0.77
$0.59
Order
2709

K1V-1116 5 grams

$0.77
$0.59
Order
2701

Montrachet

$0.77
$0.59
Order
2703

Pasteur Champagne

$0.77
$0.59
Order
2705

Pasteur Red

$0.77
$0.59
Order
2706

Premièr Cuvée

$0.77
$0.59
Order

Don't forget that when you are finished with your tutorial VHS tape or CD, you can return it for a credit of $19.95. Also, as soon as you register, you get a coupon good for 10% off all items, except starter kits. This coupon can be used immediately and it can be used in conjunction with any other discounts.

For those of you in the FVW Growers Club, all monthly specials are always in addition to your 5% permanent discount.

CALL US!

If you have any questions about our products, our service and/or wine making, please call us. We are not Corporate America! We are here to serve you. I bring this up, because a number of my callers apologize for bothering me or using my toll-free line. You are definitely not bothering me and I have a toll-free line so you WILL call me.

Sometimes, I am unable to answer the phone. If you get the voice mail, please leave your name, number, brief message and a best time to call. I will return your call as soon as I can. By the way, the best time to reach me is weekdays between 4-10pm CST or all day Saturday and Sunday.

If you don't want to call, just send me an email. I usually answer my email daily. In addition, your emails and/or calls do not have to relate to wine. I will discuss any topic you like, so please remember, I am your resource and I am here for you.

FEATURED WINE

This month's featured wine is Cabernet Sauvignon. I don't know what I can say about this wonderful grape that has not already been said, so I will just list this month's special prices:

Part Number
Image
Description

Brand

Regular Price
Current Price
Order
3129

Cabernet Sauvignon - CC

Cellar Classic $91.63
$91.63
Order
3115

Cabernet Sauvignon* - VDV

Vino Del Vida $55.00
$55.00
Order
3128

Cabernet/Merlot - CC

Cellar Classic $91.63
$91.63
Order
3138

Cabernet/Merlot - VDV

Vino Del Vida $54.10
$54.10
Order
3130

Cabernet/Shiraz - CC

Cellar Classic $94.63
$94.63
Order
3139

Cabernet/Shiraz - VDV

Vino Del Vida $54.01
$54.01
Order
3183

South African Pinotage Cabernet - RQ

RJ Spagnols RQ $84.26
$84.26
Order

CUSTOMER APPRECIATION PROGRAM

Please check out our FVW Growers Club. You can get all of the details on our website, but the bottom line is we want to buy your loyalty! Once you spend $1,000 with us, you get a 5% discount on everything you buy from us. Find out more on the website.

CUSTOMER REFFERAL PROGRAM

Effective March 1, 2004, we have a customer referral program that provides for additional discounts to registered users. We will give you a coupon worth 10% of the first order placed by any person that you refer to our web site. The stipulations are as follows:

  1. You must be a registered user of finevinewines.com,
  2. The person placing the order must register and provide your name in the appropriate field on the registration screen, and
  3. The discount is only good for future orders with finevinewines.com and is not redeemable for cash.

That's all you have to do to get another discount from finevinewines.com.

CUSTOMER FEEDBACK

We appreciate all of your comments, whether good or bad. To demonstrate our commitment to outstanding customer service, I have created a web page with your feedback. As we receive emails that comment about our service, I will post them on this page.

WEB SITE UPDATES

You can keep up with the changes and/or additions at the web site by visiting the Updates Page. If you discover anything that does not work properly, please let me contact me.

UNSUBSCRIBE

You are receiving this email as you requested. If your email was erroneously entered or you no longer wish to receive this publication, please send an email to winemaster@finevinewines.com with the subject “Unsubscribe.”

Feel free to pass this newsletter on to any of your friends and thank you for your continued support of Fine Vine Wines.

 
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